ShapeShift

Imagining a digital-twin-as-a-service (DTaaS).
M2.1 ● Creativity and Aesthetics of Data & AI
Creatvitity & AestheticsArtificial IntelligenceUser & SocietyRecommendation Engines

Synopsis

Shapeshift is a fictitious startup that offers to help you ‘become the real you’. With the advancements in AI, we foresee a future where you become increasingly connected with your digital twin. But, what if you want a fresh start? Shapeshift has created a service that allows users to alter their digital representation. Instead of being dragged down by your (poor) web browsing choices of the past, you can change your algorithms to better represent who you want to become.

Reflection

March 2023 marked a pivotal moment in technology for me, with daily advancements in AI creating new opportunities. This courses allowed me to think critically about Artificial Intelligence’s societal impact, particularly concerning the ethical implications of digital selves. This course has deepened my appreciation for TU/e’s approach to design education. It helped me shape myself as more of a storyteller.

My professional focus lies in integrating creativity and aesthetics with AI and big data, particularly in music recommendation systems. This course enhanced my understanding of the societal effects of emerging technologies. It also provided practical experience in presenting innovative concepts in a commercial context, valuable for my own startup endeavors. This experience has broadened my perspective, preparing me to engage with the rapidly evolving landscape of AI and design.

The ShapeShift logo.
The fictitious ShapeShift store.